When we talk about search engine optimization we shall notice that there are different level s of competition for each web sites so we must have a different and unique search engine optimization plan for each plan are else we need consider every we site on its quality standards and standards on par with search engine optimization process and methodologies.
So basically search engine plan will be determined based on the following parameters
- Initial analysis
- Competition analysis
- Key word analysis
- Geographically areas (local / global)