Pay per click management is one more approach to methodology in optimization techniques in which is designed to help the clients accomplish search engine marketing objectives pay per click management services works as based on the following parameters.
- Keyword competition
- No. of keywords to be sponsored
- Campaign duration
- Bidding amount – budget
We apply few specific search engine principles and techniques to successfully implement pay per click management. We strictly follow formulated individual and procedural guidelines while we undertake PPC campaign for all major search engines. We target right set of key words for running Adwords. We refer the Google tool bar to figure out the maximum searched key words which we will implement while we do pay per click campaign.
Next step we figure out the bid amount for the finalized key words.
We finalize the number of keywords which we need to brought up in the sponsored links category. A separate account will be created to every client to run PPC campaign. We try to maintain the bid amount always less, so that overall campaign shall b e managed with the specified budget.
Finally we do very close monitoring as a regular basis.